What is Design & Branding ?
Brand design is the process of crafting a brand's visual identity by creating a unified system of design elements like logos, colors, typography, illustration, and photography. A brand's visual identity is the aesthetic embodiment of its positioning and personality.
Branding design describes how a brand chooses to visually represent their brand identity to the public. When talking about branding design, it typically refers to key brand elements such as the logo, color scheme, typography, and other design components that makes a brand stand out from competitors, and recognizable to consumers.
Besides these main elements of brand identity design, branding design also more broadly refers to how a brand chooses to express themselves in both the physical and digital world; whether that’s on social media, in physical stores, or even the interior design of company office spaces.
It’s becoming increasingly important for companies to ensure their brand design is conveyed consistently across all these touchpoints—often by using brand guidelines—in order to strengthen their brand image in the minds of their audience, helping to leave a lasting impression and cement emotional connections with the brand.
Why Design & Branding is important
With the digital space being more crowded than ever with many brands having increasingly similar products from one competitor to the next, branding design can be a key differentiator in helping a brand stand out and resonate with target audiences.
A brand’s design should ideally represent the personality of a brand, its values, and it can be a powerful tool in shaping consumer attitudes about your brand. Sometimes, a memorable logo or catchy color scheme can leave a longer-lasting impression on consumers than any big-budget ad campaign.
How best designed logo is important?
A well-designed logo builds trust by validating your professionalism and get's people to stick around. It tells potential clients who you are, what you do, and how that benefits them. It communicates to people with no prior knowledge or experience with your business that you do great work.
Logo Design and Identity
Logo Design
Logo design is the process of designing a logo. Branding is the process of building a brand.To be more specific, it is a strategy designed by companies to identify their products and organization
Business Card
A business card is a small, printed, usually credit-card-sized paper card that holds your business details, such as name, contact details and brand logo.
Stationery Design
Stationery design, then, refers to applying custom graphic art to these items as part of a branding strategy, to make them part of a brand's image.
Brand Guide
Brand guidelines is to help ensure your brand is communicated correctly internally, and presented consistently to your audience.
Icon Design
Icon design is the process of designing a graphic symbol that represents some real, fantasy or abstract motive, entity or action.
Email Signature
An email signature is a text block in the email footer. It provides at least the basic information about the sender: name, title, and contact details.
Email Template Design
An email template is a pre-defined email layout, that may already include content like images or text. Rather than create a new email from scratch each time, you can use a template as a base.
Powerpoint Presentation
A PowerPoint slideshow (PPT) is a presentation created on software from Microsoft that allows users to add audio, visual and audio/visual features to a presentation.
Business and Advertising
Brochure & Leaflet
Banner Ad & Signage
T-Shirt Design
Car Wrap Design
Calendar Design
Resume Design
Flyer Design
Sticker Design
